1966 Volkswagen Karmann Ghia sales brochure
- Do you like being alone? Why, yes! Yes I do.
- Or with others? Enh. But this guy doesn't seem that into it, either. Let the man smoke in peace!
- Like collecting paintings? Or surf riding? Or driving with elan? Go no further! You had me at surf riding!
- If you like the special things in life— That's me! We have something special for you:
- The VW 1300 Karmann Ghia
- As a convertible and as a coupé. Mmmmmmm...two-tone....
- Both inside and out it's an elegant car. Elegant? I'll say! Check out the pleats on that map pocket!
- Hey, 17.1 cubic feet of luggage space is nothing to sneeze at!
- Or do you prefer a more powerful car? Here it is.
- The VW 1600 Karmann Ghia with a 65 hp twin carburetor engine. MOAR TWO TONE
- It is generously equipped. Yeah, but those pleats aren't looking as tight as the 1300's....
- I'll see your 17.1 cubic feet of luggage space, and raise you 22!
- Above the VW Karmann Ghia is a luxurious car. And underneath the body: a genuine Volkswagen. I'd probably get out of the Karmann Ghia before that luxurious car falls on it. (Punctuation, guys! It's important!)
- That's why it's backed by VW Service in 136 countries throughout the world. In all seriousness, this photo, like pretty much every one that's preceded it, is stunning. This brochure is a masterpiece of simplicity and elegance and using beautiful images and minimal text to create atmosphere and aspiration—and to brilliantly sell a product. I don't know that any other automaker before or since has ever approached the mastery of VW's '60s advertising.
Bis später, y’all!
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